BT

Project:
A new digital brand experience

Agency:
Zag

Role:
Design Direction, Interaction Design

BT needed to update their brand in a shift towards its business customers. Having created a framework of guiding principles and directives, Zag asked me to work directly with BT’s product teams and senior stakeholders, to show how these core principles would enhance their digital experience. This was a digital first approach to rethinking the brand identity, creating an experience to help BT mean business.
 


I created a series of designs and prototypes, from an agreed set of templates and key functional elements, that illustrated how the brand could be used to improve wayfinding, tell stories and create moments of delight. 



Working in weekly design sprints, I played a key role in aligning the brand and product teams and presented back to senior stakeholders on a regular basis. I used conceptual thinking to build a suite of key UI components, patterns and templates that the product teams could own, bringing them to life though prototypes.  I delivered the foundations of an intelligent brand system, and provided a set of guidelines that showcased the principles in action.