DIXONBAXI

Project:
The DixonBaxi Way

Agency:
DixonBaxi

Role:
Design Direction, UX/UI Design

The team at DixonBaxi created a series of films in which they share their approach to the creative process and their views on the the enduring power of creativity. This was a chance for them to give something back to the design community, helping to educate other designers by providing detail on the principles and processes that underpin the incredible work that comes out of the agency.

We wanted to create an experience that presented the films in an interactive and engaging way, but also build a resource that could be revisited. This would allow users to consume the films in their own time, much like they would an educational course.

I took a hands on role on this project, building out the content architecture through page description diagrams and wireframes, designing the look and feel and working on the mechanics of the DixonBaxi Player. I also worked closely with the developer, ensuring every detail was considered in the build.

The launch was a resounding success and they went on to create a second series of The DixonBaxi Way.

I built out a suite of components for the site, and mapped out the mechanics of the player, providing a level of detail that facilitated a quick turnaround in development.