DOJO

Project:
Launching the Dojo Card Pilot

Agency:
Ustwo@Dojo

Role:
Product Design Lead

Dojo had a plan to create an issuing arm of their business. As Product Design Lead heading up a tribe focused on new business ventures, I played a pivotal role in the launch of their new spending card pilot. I spent 4 months working closely with the issuing squad and the compliance team, and the wider app design team, to deliver the pilot within a tight deadline.

I took a hands-on approach for this project, leading research and building out the user flows as well as the final designs. I created a vision of what the product could be and how it might integrate with other Dojo products such as business funding.

I also set up the project as a test bed for Dojo’s new brand, and created a number of simple, elegant UX patterns that were added to the design system.  The result was a modern, easy to use, financial product that surpassed expectations.

Leading the research and early UX work, I undertook and number of different activities. From facilitating customer co-creation workshops to identifying and mapping the key flows.