GQ MAGAZINE

Project:
Digital magazine storytelling

Agency:
GQ Design team

Role:
Digital Art Director, Interaction Design

British GQ approached me to help them re-imagine their print experience for the touchscreen format. This was an opportunity to push their editorial content to a new level of engagement, though the use of film, motion and interactivity.

Joining the magazine’s design team, I set about creating a prototype, testing layouts, type legibility, as well as setting up UI patterns and animation styles. This allowed us to build upon the magazine design, creating more immersive, interactive content and using films to complement the articles. Subtle animations and sound effects were placed though out the issue, injecting a layer of humour exclusive to the digital edition. 

Creating the prototype also helped us to reassess the production process for content in general, from the addition of capturing video on photoshoots, through to considering motion design when commissioning illustrations.

British GQ’s iPad issues where a great success and was considered one of the best early iPad magazines. It’s mixture of playful interaction and engaging content created a layered experience that added value to the articles and photographic editorial, allowing readers to explore the content 

The core pillars of the magazine are its writing, design and photography. It was essential that everything we did enhanced these pillars so as to create a genuinely new and exciting experience for the readers.